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Monday, July 18, 2011

The Undefeated didn't do so good on opening weekend

From Movie City News

A bit of an underwhelming launch for Undefeated, the Sarah Palin campaign ad that averaged $2870 per screen yesterday or about 287 people a day per screen or about 60 people per screening. Other better indies did worse… but none had the marketing might of FoxNews behind them.

You would think it would gross more since FOX News and Rush Limbaugh gave free advertising for it.


  1. I couldn't even find numbers on it on the "Box Office" site, and they listed a bunch of really off-brand movies I had never heard of.

  2. White on red? White on anything? Please. No.

  3. Interesting also to know that some of the theaters were completely empty.

  4. Jim In Texas said...
    White on red? White on anything? Please. No. Got a better idea?

  5. It also didn't do so "well" either.
    The white is hard to read. Black on red might be easier on the eyes. Oh hell! I don't know.

  6. I tried black on red once and got complaints on that too. I'm open to suggestions.

  7. The yellow is easier to read than white.


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