"One of her problems," John Stein says, over excellent espresso that Reber has made on his home machine, "is that, in her mind, if you can't write it on a bumper sticker it's too complicated t try to understand. That's why she always speaks in jingles."
"What I remember," Reber says, "is how angry Sarah and Chuck and Sally always were. Todd wasn't around much then, but everyt ime there would be an event for the two candidates, Sarah and her parents would be there and they'd be so hostile. It was really off the scale, like they felt we were about to disclose something awful and they were reacting in advance."